Ocshi is the first health informatics company based in Dubai UAE. They provide cutting edge IT healthcare solutions to address the business needs of clients today.
Ocshi approached Cranberry Marketing to improve its branding consistency and also to improve online visibility. The website they had was out dated, and the look and feel wasn’t consistent with their offline marketing collateral, and they weren’t generating any leads online through their website.
Search Engine Optimization (SEO)
Social Media Marketing
Our team analyzed did a thorough situation analysis of their offline and online collateral and after creating and understand target buyer personas. Based on our research and understanding of the target buyer persona we highlighted, we set off to revamp Ocshi’s online and offline presence. The website was totally redesigned and mobile optimized to generate for a great user experience,
all together with a complete lead generation funnel, to improve lead conversion on the website. Our team of SEO specialists improved the ranking on targeted keywords increasing website visibility. Social media pages were set up and optimized and relevant content was produced to generate brand awareness and engage the audience.
The aim of our campaign was to generate B2B leads and as we started optimizing the new website with the right keywords, the traffic on the website started increasing,
the social media pages also started raising awareness and ultimately driving more traffic again, and the lead generation funnel helped convert the visitors into leads.